18Birdies is now the No. 1 rated game-improvement and social platform for golfers and ranks #11 in Sports on the app store with a 4.9 star rating across 150k reviews
Unlocking paid media as a profitable and scalable channel
Paid Social, Campaign Management, Creative Strategy.
improvement in 4 months
improvement in 4 months
With volumetric output, content quickly found audiences with intent to buy: without manually age-gating campaigns, our self-targeting content naturally found high LTV, older, golfers with intent to purchase. 62% of engagement was across age groups 35 and up - with 27% of engagement above the age of 65.
Within 90 days of NewForm partnering with 18Birdies, short-form channels were unlocked as profitable on a cash flow basis; with day 1 CAC payback.
